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Evidence Guide: AHCMER501 - Develop a sales strategy for rural products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCMER501 - Develop a sales strategy for rural products

What evidence can you provide to prove your understanding of each of the following citeria?

Review existing sales plans

  1. Review current market returns against sales objectives for the property
  2. Analyse and compare current performance data to relevant benchmark information
  3. Identify trends and opportunities in respect to customer requirements
  4. Review current specifications for products and services
Review current market returns against sales objectives for the property

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and compare current performance data to relevant benchmark information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify trends and opportunities in respect to customer requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review current specifications for products and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Devise a sales strategy

  1. Identify range of market options for farm products and services
  2. Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property
  3. Review the legal implications of the sales strategy
  4. Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy
  5. Determine available resource commitments and capacity to implement the sales strategy
  6. Define contingency arrangements to manage variations in production and market prices
Identify range of market options for farm products and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review the legal implications of the sales strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine available resource commitments and capacity to implement the sales strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define contingency arrangements to manage variations in production and market prices

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and review a sales strategy

  1. Conduct sales according to the sales strategy and adjust according to the contingency plan
  2. Review and amend sales plan
Conduct sales according to the sales strategy and adjust according to the contingency plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and amend sales plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Review existing sales plans

1.1 Review current market returns against sales objectives for the property

1.2 Analyse and compare current performance data to relevant benchmark information

1.3 Identify trends and opportunities in respect to customer requirements

1.4 Review current specifications for products and services

2. Devise a sales strategy

2.1 Identify range of market options for farm products and services

2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property

2.3 Review the legal implications of the sales strategy

2.4 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy

2.5 Determine available resource commitments and capacity to implement the sales strategy

2.6 Define contingency arrangements to manage variations in production and market prices

3 Implement and review a sales strategy

3.1 Conduct sales according to the sales strategy and adjust according to the contingency plan

3.2 Review and amend sales plan

Required Skills and Knowledge

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Review existing sales plans

1.1 Review current market returns against sales objectives for the property

1.2 Analyse and compare current performance data to relevant benchmark information

1.3 Identify trends and opportunities in respect to customer requirements

1.4 Review current specifications for products and services

2. Devise a sales strategy

2.1 Identify range of market options for farm products and services

2.2 Analyse alternative market options for their profitability and feasibility consistent with sales objectives for property

2.3 Review the legal implications of the sales strategy

2.4 Develop sales plan identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales and price risk management strategy

2.5 Determine available resource commitments and capacity to implement the sales strategy

2.6 Define contingency arrangements to manage variations in production and market prices

3 Implement and review a sales strategy

3.1 Conduct sales according to the sales strategy and adjust according to the contingency plan

3.2 Review and amend sales plan

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

review current product sales against the marketing plan

identify:

product specifications and quality assurance strategy

target market outlets

timing and volume of sales

price risk management strategy

assess a range of options for selling rural products

devise a sales strategy

implement the sales strategy and review against targets in the marketing plan

The candidate must demonstrate knowledge of:

potential market outlets

customer specifications for products and services

relevant information sources related to markets and market returns

marketing and promotional planning targets

relevant work health and safety legislation, codes of practice and enterprise requirements

relevant commercial law and legislation

Range Statement